This book talk about Heinz. Heinz was born in 1844. From the age of 10, he pushed a wheelbarrow full of fresh vegetables from street to street, and by the age of 16, he had become a small owner. This most elementary of operations led heinz to develop a strong interest in business. His father also sent him to the Duff School of Commerce. In 1869, at the age of 25, Heinz and L.C. Nobel founded heinz-Noble. In 1875, Heinz joined forces with a brother and a cousin to form the F&J Heinz Company, which continued to sell condiments, pickles and other processed foods. By 1888, the company had changed its name to H.J. Heinz.